wave of data points from Sumo Analtyics.

DATA-DRIVEN TRANSFORMATION IN GAMING

The science of loyalty & retention in gaming 

HIGHER ACCURACY, BETTER INSIGHTS

The gaming industry is using AI solutions as a secret weapon, utilising the huge amounts of data they collect on their customers to build and preserve better relationships. Using the right algorithms and real-time analytics, gaming companies can maximise the value potential of players and increase the retention of customers.

Computer game player using virtual reality device as the gaming industry transforms with AI and data scince
Gaming Station

EMPOWERING THE STRATEGY

How do we predict player behaviour and how are they kept engaged? How can we engineer smart player engagement?

 

The whole gaming industry is sharing the same main challenges: Companies must attract new players while implementing smart solutions to retain existing ones.

 

Sumo Analytics delivers machine learning solutions that identify and create highly focused player clusters, which help gaming companies personalise their offers to maximise profits through targeted offers. Everything from recommendation engines to fraud detection techniques, we enable gaming companies to utilise their wealth of data to drive player loyalty, ROI, and keep ahead of the curve.

HOW SUMO ANALYTICS HELPS GAMING COMPANIES

NEW PLAYER ACQUISITION MODELS

Advanced analytics used to identify the right kind of customers, allowing gaming companies to personalise and optimise marketing efforts.

PLAYER BEHAVIOUR PREDICTION

Behaviour prediction models built to steer content development, delivering the right content at the right time through automated recommendation engines.

OPTIMISED CUSTOMER SPEND

With Sumo Analytics' AI solutions, gaming companies can predict each customer's spending preferences which allows for laser-targeted marketing, offered at the right time to maximise in-game purchases.

LIFETIME VALUE PREDICTIONS

AI-driven prediction models used to understand future behaviour, which will guide better marketing programs, recognise players who have higher value-potential and help steer them into loyal customers.

PLAYER CHURN PREDICTIONS

Avoid the loss of high-value players and accurately predict customer churn by detecting decreased player activity and generate targeted retention strategies.

PREDICTIVE FRAUD PREVENTION

Sumo Analytics helps gaming companies build early fraud detection systems to identify abnormal behaviour, detect fake accounts, credit card frauds etc.

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CONTACT US

If you're committed to a data-driven transformation, then get in touch and request a no obligation meeting with us.